Tanta Holdings / Newsletter
The build,
documented.
A twice-monthly dispatch on VA hiring strategy, immigration navigation, AI-enabled L&D, and what it looks like to build four companies at once.
Written by Jon Edwards · Twice a month · Free, always
16 issues published · No spam. Unsubscribe anytime.
Four companies, one build log. What ships, what breaks, and what it actually cost to find out.
VA hiring strategy — what actually works with international talent
Immigration realities — J-1, H-1B, and what TVP is building
ISD & AI enablement — what L&D leaders need to know now
Behind-the-scenes dispatches from building four companies at once
Latest / Issue #16
How we scope website builds.
June 15, 2026
- Website Builds
This issue
A short note on how Tanta Holdings scopes website builds: the offer, the page structure, and the conversion path come first.
Tanta Holdings offers website builds scoped around a clear offer, a defined page structure, and a simple path from visitor to inquiry.
Every build starts with the same four steps: scope, structure, build, and launch. We define the offer and page count before design begins, map the section order, implement the pages, and test the lead path before handoff.
If you want to see how the service is structured, the details are at tantaholdings.com/website-builds.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
What we're building
Open on the workbench
TGA
Certification platform live
Custom-built training platform replacing our previous setup. More flexible, better integrated.
Holdings
Books on Amazon
The Documentation Standard and The American Standard are both available now.
TVP
Applicant portal in progress
A proper platform for visa path navigation — assessment, tracking, and guidance in one place.
Solutions
Enterprise consulting active
AI enablement and ISD consulting for L&D leaders. Inquiries open.
The companies
Every issue reports from one of these four. Go straight to the work.
Archive
Every issue, from the start
16 issues total
#15How we are designing the Assist matching process.
Tanta Global Assist is designing its intake and matching process: structured candidate profiles and structured employer briefs.
April 15, 2026
- Assist
- Strategy
Read issue ↓Close ↑
How we are designing the Assist matching process.
Tanta Global Assist is designing its intake and matching process: structured candidate profiles and structured employer briefs.
April 15, 2026
- Assist
- Strategy
This issue
Tanta Global Assist is designing its intake and matching process: structured candidate profiles and structured employer briefs.
Tanta Global Assist is designing how matching will work once certified graduates are available. No placements have been made yet.
The plan is a structured profile process for candidates that captures not just skills and availability, but working style, communication preferences, and the specific US market segments they are best suited for. Employers would submit structured briefs instead of open-ended requests, which should mean less back-and-forth before a first introduction.
The hypothesis is that when both sides of a match are well described, the fit is easier to evaluate. We have not tested that with real placements yet. Assist is building a certification pathway through TGA Academy, and placements open once certified graduates are available.
We are not taking employer hiring requests at this time. When that changes, we will say so here.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#14The training platform is changing. Here is what that means.
TGA is planning a move onto a purpose-built platform. What we want to change, what stays the same, and why it matters for students and employers.
April 1, 2026
- TGA
- Infrastructure
Read issue ↓Close ↑
The training platform is changing. Here is what that means.
TGA is planning a move onto a purpose-built platform. What we want to change, what stays the same, and why it matters for students and employers.
April 1, 2026
- TGA
- Infrastructure
This issue
TGA is planning a move onto a purpose-built platform. What we want to change, what stays the same, and why it matters for students and employers.
Tanta Global Academy is planning a move to a new platform, one built around how we teach rather than adapted from a general-purpose tool.
The change matters for a few reasons. Students who are working toward certification while holding down a full-time job need flexibility in how they access content. The goal is progress tracking, checkpoint assessments, and certification issuance that are integrated in a way they were not before.
For US employers who may work with Tanta Global Assist in future, the intended downstream effect is a more consistent graduate. The platform is meant to enforce the curriculum sequence, so that every certified VA has moved through the same checkpoints in the same order. No certified graduates exist yet.
Current TGA students will keep credit for work completed as we make the move. We will announce details here and by email before anything changes.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#13Where each company stands.
A mid-quarter check-in on all four Tanta Holdings companies: what is in progress, what is coming, and where to engage.
March 15, 2026
- Strategy
- Roadmap
Read issue ↓Close ↑
Where each company stands.
A mid-quarter check-in on all four Tanta Holdings companies: what is in progress, what is coming, and where to engage.
March 15, 2026
- Strategy
- Roadmap
This issue
A mid-quarter check-in on all four Tanta Holdings companies: what is in progress, what is coming, and where to engage.
March is a good moment to take stock.
TGA: the platform migration is being planned. The specialization tracks are in development alongside the core VA101 curriculum.
Assist: we are designing a new intake system for both sides, with fuller candidate profiles and tighter employer briefs. Assist is not placing candidates yet; placements open once certified TGA graduates are available.
Solutions: AI adoption and instructional design consulting is open for inquiries from enterprise L&D teams. If your organization is in this space, contact is open at tantaholdings.com.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#12Tanta Solutions: what the consulting offer looks like.
Tanta Solutions focuses on AI adoption planning and instructional design for L&D teams. What the offer covers and how it connects to the rest of the system.
February 15, 2026
- Strategy
- Solutions
Read issue ↓Close ↑
Tanta Solutions: what the consulting offer looks like.
Tanta Solutions focuses on AI adoption planning and instructional design for L&D teams. What the offer covers and how it connects to the rest of the system.
February 15, 2026
- Strategy
- Solutions
This issue
Tanta Solutions focuses on AI adoption planning and instructional design for L&D teams. What the offer covers and how it connects to the rest of the system.
This issue is about the consulting side of Tanta Holdings.
Tanta Solutions focuses on AI adoption planning and instructional design for enterprise L&D teams. The aim is substantive work rather than surface-level AI awareness training: workflow integration, tooling decisions, and building the internal capacity to sustain AI-enabled learning operations without outside help indefinitely.
This matters for the broader system because consulting revenue is intended to help fund everything else. If Tanta Solutions does well, TGA can build more curriculum, Assist can support more candidates, and TVP can develop better resources. The companies are connected.
If you work in L&D or know someone navigating an AI rollout, Tanta Solutions is taking inquiries. The best starting point is the contact page at tantaholdings.com.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#11What we built in 2025. Where we are going in 2026.
A look back at the first months of Tanta Holdings and what all four companies are building toward in 2026.
January 15, 2026
- Roadmap
- Strategy
Read issue ↓Close ↑
What we built in 2025. Where we are going in 2026.
A look back at the first months of Tanta Holdings and what all four companies are building toward in 2026.
January 15, 2026
- Roadmap
- Strategy
This issue
A look back at the first months of Tanta Holdings and what all four companies are building toward in 2026.
Eight months in. The foundation is being built.
What exists today: TGA Academy is live with free foundational eLearning and low-cost certification exams. The hub site launched. The first book shipped. TVP and Assist are still in design, and Tanta Solutions is offering its consulting work. TGA has not yet certified a graduate, and no placements have been made. Tanta Global Assist is building a certification pathway through TGA Academy, and placements open once certified graduates are available.
2026 is about extending what works. TGA moves to a custom platform. Assist designs intake for better match quality. Solutions builds toward government and enterprise. TVP develops the applicant portal into something genuinely useful.
If you have been along for this first chapter, thank you. There is a lot more to build.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#10tantaholdings.com is now the hub for everything we do.
Tanta Holdings is now a full content hub: blog, shop, video library, newsletter archive, and connective tissue for all four companies.
December 15, 2025
- Launch
- Hub
Read issue ↓Close ↑
tantaholdings.com is now the hub for everything we do.
Tanta Holdings is now a full content hub: blog, shop, video library, newsletter archive, and connective tissue for all four companies.
December 15, 2025
- Launch
- Hub
This issue
Tanta Holdings is now a full content hub: blog, shop, video library, newsletter archive, and connective tissue for all four companies.
tantaholdings.com has been rebuilt. Not just redesigned — rethought.
The site is now the central hub for the entire Tanta ecosystem. The blog, the video library, the shop, and this newsletter all live here. The four company sites are still where they are — but if you want to understand what Tanta Holdings does and explore everything we have built, this is the starting point.
We also consolidated our content here — articles on VA hiring, remote work, immigration guidance, and instructional design. If you have questions about any of these topics, there is a good chance we have written about it.
Bookmark it. Share it with anyone navigating VA hiring, remote work, or the US immigration process.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#9The Standard Series: books in progress.
Jon Edwards is writing a series of books on instructional design, AI enablement, delegation, and working with US standards. First title out now on Amazon.
December 1, 2025
- Strategy
- Launch
Read issue ↓Close ↑
The Standard Series: books in progress.
Jon Edwards is writing a series of books on instructional design, AI enablement, delegation, and working with US standards. First title out now on Amazon.
December 1, 2025
- Strategy
- Launch
This issue
Jon Edwards is writing a series of books on instructional design, AI enablement, delegation, and working with US standards. First title out now on Amazon.
In between everything else, there are books being written.
The Standard Series is a collection of practical guides for instructional designers, business operators, and global professionals. The topics: documentation, AI enablement, delegation, onboarding, and the professional standards that separate average work from excellent work.
The first title — The Documentation Standard — is out now on Amazon. It is a focused guide to treating documentation as a professional differentiator, not an afterthought. If you work in L&D or manage a team, it is worth a read.
More titles are in production. They will be available through the Tanta Holdings shop when they are ready.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#8New resource for Filipinos arriving in the US.
A new curriculum track is in development for immigrants navigating their first weeks in the United States — written from lived experience.
November 15, 2025
- TVP
- USR
Read issue ↓Close ↑
New resource for Filipinos arriving in the US.
A new curriculum track is in development for immigrants navigating their first weeks in the United States — written from lived experience.
November 15, 2025
- TVP
- USR
This issue
A new curriculum track is in development for immigrants navigating their first weeks in the United States — written from lived experience.
Getting a visa approved is one milestone. Landing in the US and navigating the first 30 days is a completely different challenge — and there is almost no good content for it.
We are building a resource specifically for Filipino immigrants arriving in the US. Everyday English for real situations. How US systems work — credit, healthcare, banking, IDs. What to expect at the port of entry and in the weeks after. Cultural and professional norms that nobody explains but everyone expects you to know.
This curriculum was written by someone who went through it. Not researched from the outside — lived from the inside. That distinction matters.
More details on availability coming in a future issue.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#7We are investing in content. Here is why it matters.
Why Tanta Holdings is building a serious content presence — blog, video, newsletter — and what that means for the broader mission.
November 1, 2025
- Strategy
- Content
Read issue ↓Close ↑
We are investing in content. Here is why it matters.
Why Tanta Holdings is building a serious content presence — blog, video, newsletter — and what that means for the broader mission.
November 1, 2025
- Strategy
- Content
This issue
Why Tanta Holdings is building a serious content presence — blog, video, newsletter — and what that means for the broader mission.
We spent a long time building product and not enough time building audience. That was a mistake worth correcting.
Content is not a marketing add-on for us. It is a core part of the mission. If we want to help global professionals find US opportunity, they need to find us first. If we want US businesses to trust certified international talent, they need to understand why certification matters. Content is how that happens.
We have been building out the blog, the video library, and this newsletter in parallel. The goal is a body of work that is genuinely useful — not SEO filler, not repurposed press releases. Real guidance for real people navigating real situations.
If there is a topic you want us to cover — VA hiring, remote work, immigration basics, instructional design — reply to this email and tell us.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#6TGA is expanding. New specialization tracks are in development.
Tanta Global Academy is growing beyond VA Readiness into specialized tracks for client relations, marketing, sales, HR, and AI tools.
October 15, 2025
- TGA
- Curriculum
Read issue ↓Close ↑
TGA is expanding. New specialization tracks are in development.
Tanta Global Academy is growing beyond VA Readiness into specialized tracks for client relations, marketing, sales, HR, and AI tools.
October 15, 2025
- TGA
- Curriculum
This issue
Tanta Global Academy is growing beyond VA Readiness into specialized tracks for client relations, marketing, sales, HR, and AI tools.
VA101 is the foundation. It is not the ceiling.
Tanta Global Academy is building out specialized tracks for VAs who want to go deeper in a specific area — client relations, marketing support, sales support, HR coordination, and working with AI tools. Each track is built to the same standard as the core certification.
Why specializations? Because a generalist VA and a specialist VA are competing for different clients at different rates. The market for 'I do admin' is crowded. The market for 'I manage client relationships and I have the training to prove it' is not.
These tracks are in development now. TGA students will be the first to know when they are ready.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#5How we are setting up operations.
Behind the scenes: how Tanta Holdings is organizing multiple companies, content, and product pipelines without a large team.
September 15, 2025
- Strategy
- Infrastructure
Read issue ↓Close ↑
How we are setting up operations.
Behind the scenes: how Tanta Holdings is organizing multiple companies, content, and product pipelines without a large team.
September 15, 2025
- Strategy
- Infrastructure
This issue
Behind the scenes: how Tanta Holdings is organizing multiple companies, content, and product pipelines without a large team.
Running four companies without a large team requires systems. This issue is about what we are building on the operations side, at a high level, without getting into the weeds.
Content, curriculum, and product development are being moved onto a structured pipeline, where things get built, reviewed, and shipped in a consistent order. The aim is to replace the randomness of early-stage building with something more reliable.
The blog, the video library, and the newsletter are meant to feed the same audience from different angles, and we are still working on getting that cadence right.
The point of all this is not efficiency for its own sake. It is so we can stay focused on the work that actually matters: building better training and, in time, serving clients well.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#4Where Assist stands: building the placement pathway.
Tanta Global Assist is designing a placement pathway for certified TGA graduates. No placements have been made yet. Here is what we are building and why.
August 15, 2025
- Assist
- Strategy
Read issue ↓Close ↑
Where Assist stands: building the placement pathway.
Tanta Global Assist is designing a placement pathway for certified TGA graduates. No placements have been made yet. Here is what we are building and why.
August 15, 2025
- Assist
- Strategy
This issue
Tanta Global Assist is designing a placement pathway for certified TGA graduates. No placements have been made yet. Here is what we are building and why.
Tanta Global Assist is building a certification pathway through TGA Academy. Placements open once certified graduates are available. None have been made yet, and we want to be clear about that.
The thinking behind the design: certification should work as a signal that someone else already did the evaluation work, so that a US client can move faster when trust is established up front. That is the hypothesis we are building toward, not a result we have measured.
We expect clarity to matter just as much as credentials. A VA who can say what they offer, who they serve, and what they charge is easier to match. The training is being built to help candidates get there.
We are designing the matching process on both sides, with structured intake for candidates and structured briefs for employers. More to share as it develops.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#3Tanta Visa Pathways is getting a real platform.
TVP is moving beyond a brochure. A proper applicant portal is in development — assessment, case tracking, and document management.
July 15, 2025
- TVP
- Launch
Read issue ↓Close ↑
Tanta Visa Pathways is getting a real platform.
TVP is moving beyond a brochure. A proper applicant portal is in development — assessment, case tracking, and document management.
July 15, 2025
- TVP
- Launch
This issue
TVP is moving beyond a brochure. A proper applicant portal is in development — assessment, case tracking, and document management.
Tanta Visa Pathways has been doing the work with a website that was never built for it. That is changing.
We are building a real platform for TVP — an applicant portal where people can get assessed for their visa path, track their case, and manage their documents in one place. The goal is to give applicants clarity early and reduce the back-and-forth that makes the process feel harder than it needs to be.
TVP is not a law firm and will never claim to be. What we provide is navigation — honest information, structured guidance, and a referral to the right attorney when the situation calls for it. The platform makes that process more organized for everyone.
If you or someone you know is exploring a US visa pathway, keep an eye on TVP. More coming soon.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#2VA certification is live. Free to start.
The Tanta Global Academy VA certification program launched. Free foundational courses, low-cost certification exams, built for the US market.
June 15, 2025
- TGA
- Launch
- Certification
Read issue ↓Close ↑
VA certification is live. Free to start.
The Tanta Global Academy VA certification program launched. Free foundational courses, low-cost certification exams, built for the US market.
June 15, 2025
- TGA
- Launch
- Certification
This issue
The Tanta Global Academy VA certification program launched. Free foundational courses, low-cost certification exams, built for the US market.
Tanta Global Academy is live. The VA Readiness Certification — five domains, free to start.
The foundational eLearning is free with no card required, because the barrier for most global professionals is not money. It is not knowing if something is worth the investment. Free access removes that question. Certification exams are priced to stay accessible — a few dollars each — once you decide the training was worth it.
The content was built by instructional designers to real US market standards — not a recycled course from someone who has never hired a VA. Every lesson is written around what US clients are likely to expect.
If you are a Filipino professional looking to work with US clients, this is the place to start. If you are a US business owner looking for pre-trained talent, this is the pipeline we are building. No certified graduates are available yet, and we will say so here when that changes.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM
#1We are live. Here is what Tanta Holdings is building.
The first issue. Why Tanta Holdings exists, what the four-company system looks like, and what we are working toward.
May 15, 2025
- Launch
- Strategy
Read issue ↓Close ↑
We are live. Here is what Tanta Holdings is building.
The first issue. Why Tanta Holdings exists, what the four-company system looks like, and what we are working toward.
May 15, 2025
- Launch
- Strategy
This issue
The first issue. Why Tanta Holdings exists, what the four-company system looks like, and what we are working toward.
Welcome to issue one. If you found this, you are early — and that matters.
Tanta Holdings is a holding company built around one problem: the gap between global talent and US opportunity. Not a skills gap. The people we work with are qualified. The gap is structural — and we are building the systems to close it.
Four companies, four legs of the same journey. Training, placement, consulting, and immigration navigation. Each one is designed to work on its own. Together, the goal is a pipeline that helps someone from anywhere in the world move toward a US-standard career. Most of it is still being built, and we will say plainly what is live and what is not.
We are building in public. When something ships, you will hear about it here first. That is the deal.
Jon Edwards, M.Ed.
Tanta Holdings LLC · Rio Rancho, NM

Founder / Operator
Jon Edwards, M.Ed.
Founder, Tanta Holdings LLC
Navy veteran. Instructional designer. Building four companies from Rio Rancho, NM. This newsletter is where the real story gets told.
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